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DR. FRANK STILE - BUILDING HIS MEDICAL PRACTICE THROUGH SOCIAL MEDIA

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DR. FRANK STILE - BUILDING HIS MEDICAL PRACTICE THROUGH SOCIAL MEDIA

Dr. Frank L. Stile is a world-renowned cosmetic plastic surgeon with the soul and talent of an artist, insightful author and philanthropist who understands the business side of medical practice. Originally from New York City, he has made Las Vegas his home for the last 13 years.

Jessa Hinton, a native of Southern California, began her career as a fashion model. While living in Las Vegas, she became the face of the Palms Casino Resort. After gaining notoriety as a Playboy Playmate, she made a name for herself as a television personality.

Hinton and Stile met through a mutual friend. They are two people who were brought together through hard work and adapting to an ever-changing virtual landscape, and as she got to know Dr. Stile better and grew to respect his abilities and integrity as a surgeon, she entrusted him with her most valued asset — her body. While Hinton has access to many reputable doctors in California, she became Dr. Stile’s patient because as she says, “He is the only one I trust.”

Early in their relationship, Hinton would often question Stile on his social media presence or lack of it. She gently encouraged him to investigate the possibilities and new ways to showcase his practice. Dr. Stile’s desire to remain relevant, engaging and approachable in a rapidly changing world was the impetus behind his transition into this new arena.

“What most doctors have painfully learned is that to remain competitive or to even just survive in this new world, they would have to adopt a new attitude. But, the learning curve is steep and very expensive,” he stated.

“None of this existed 20 years ago; it’s hard to imagine how anyone found a doctor 

back then. How did we educate our patients? How did we hold their attention? How did we remain competitive?”

Over the course of the last few years, Dr. Stile admitted that he has stumbled through every new platform, changing approaches to figure what would work best for him and his patients. His primary objective was not to appear dated and to remain relevant by engaging frequently with his patients.

“It is a rapidly changing world where most are transfixed in a tireless gaze on hand-held devices. People thrive on an endless stream of information that flows through the glow in the palm of their hand that lights up their faces, blocking out the rest of the world. It’s becoming very difficult to compete with this constant stimulation holding patient’s attention. Business owners across all industries are struggling with this same issue, including medicine and cosmetic surgery,” he said.

Since their first meeting, Hinton has become an entrepreneur in the digital world. She has been hired as a creative director and blogger in Los Angeles. Hinton also often acts as a social media consultant for Dr. Stile’s practice and will continue to advise him on future product developments.

“Success is a matter of taking pride in doing excellent work. You can tweet, post, tag, snap all day long, but in the end, it’s the work (results) and customer service that matter.”

Dr. Stile’s philosophy is this: “We should constantly strive for perfection, knowing that perfection is an elusive concept that can never be achieved, but in the process excellence is the result.” Dr. Stile continually demands more of himself and holds himself to the highest standards.

“We will continue doing the things that we do best, the very same things that made us successful from the start,” he said. “We are just adding different ways to communicate. In the end, it’s all about a happy patient, since word-of-mouth (referrals) are still the most powerful social media platform”.

With his business acumen, expertise, artistic eye and advanced training, Dr. Stile demonstrates all of the qualities of a respected doctor and savvy entrepreneur.

Contact Dr. Stile at (725) 222-8644 or visit him on the web at drstile.com

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