KEVIN HART AND LIONSGATE TEAM UP FOR VIDEO-ON-DEMAND STREAMING COMEDY
Hilarious comedian Kevin Hart has joined forces to bring more laughs to comedy fans with a Lionsgate collaboration for a new video-on-demand service: “Laugh Out Loud”, as well as a social adventure mobile tablet game. Hart’s global fan base of 80 million followers makes for a strong audience the partnership can count on. The service will include content curated by Hart, including up-and-coming comedians, social media stars, and an original series by Hart, using a hidden camera in which Hart stars as an undercover Lyft driver.
The mobile game, written in collaboration with Hart, will allow players to learn how to become comedic rock stars, with Hart as their mentor.