RE YOU WASTING VALUABLE ADVERTISING DOLLARS?
BY HOWARD T. BRODY
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker, 1838-1922, merchant, religious and civic leader, political figure and marketing pioneer. While John Wanamaker’s quote is nearly a century old, for many small business owners, the statement still resonates today, because the more advertising options that appear on the horizon, the more confusion there seems to be.
However, smart and successful business owners not only know how to cut through the uncertainty of advertising opportunities, by recognizing the trends that will take their company forward, but when the timing is right to transition to a new advertising technology platform. Between 1900 and 2000, the world experienced several major paradigm shifts in where advertising dollars went. It started with newspapers and magazines, shifted to radio, shifted again to broadcast television, and then again to cable television. By the turn of the 21st Century, the World Wide Web started capturing those dollars.
Today, we seem to have come full circle, as the digital age is now the looming king of advertising dollars. A recent article in the Washington Post illustrated the major shift in advertising dollars from TV to digital platforms and TV executives who had once poked fun at predictions of doom and gloom are now paying close attention to digital platforms due to declining ratings and ad revenues. As one industry insider put it, the Web is “slowly but surely eating traditional TV.” In the article, media analyst Michael Nathanson of Moffett Nathanson Research claimed that the online advertising increase was negatively impacting traditional TV. Nathanson forecasts a 3% annual decrease in TV advertising through 2020 and predicts that by 2017, online advertising spending will surpass TV.
Experts believe that because TV advertising takes a shotgun approach toward reaching specific advertisers, compared to online ads which target very specific segments, U.S. digital advertising will surge from $49.5 billion today to more than $100 billion by 2020. What that means is over the next five years, online advertising is expected to increase annually by 12%, with most ads placed in online video, social networks and multimedia platforms that combine or leverage two or more advertising mediums. A prime example of a multi-platform strategy would be none other than those who currently advertise right here in STRIPLV. Not only are the ads seen in traditional print, but they are seen online in a digital format that enables hot linking content, can integrate mobile application, and/or are incorporated into videos.
As advertising opportunities continue to evolve, the smart and successful business owner will continue to evolve right along with it, ensuring that their valuable advertising dollars are not being wasted. Now ask yourself: “Am I being smart?”
Howard T. Brody is the Vice President & Director of Operations for the Las Vegas office of Louis Mamo & Company, a business solutions firm that has been servicing clients for more than 30 years. For more information on Howard or the company, visit: lmc123nv.com or call: 702-931-2022.
NEVADA–ONE OF TOP 10 TAX-FRIENDLY STATES
Through a direct comparison of all 50 states, in 2015, Nevada was found to be #9 in the Top 10 Most Tax-Friendly States, according to the “2015 Tax Map” created by Kiplinger.com—which details both the Most and the Least Tax-Friendly States this year.
FACT: Many taxpayers can save thousands of dollars per year just by moving to a different state. Kiplinger’s has released its ranking of the most and least tax-friendly states. The list was unveiled as part of Kiplinger’s third annual Tax Map—available at Kiplinger.com/links/taxmap—which offers an easy-to-use visual guide that compares income tax, sales tax, gas tax, “sin” tax (for products such as alcohol and tobacco) and other tax types, rules and exemptions across all 50 states.
“Over the next year, millions of Americans will move to a different state—for all sorts of reasons,” said Robert Long, Managing Editor of Kiplinger.com. “From young professionals moving across the country for a new job to working parents moving a state over to find a better home for their family, the Tax Map provides a valuable tool to people of all ages, backgrounds and career stages.”
TOP 10 MOST TAX-FRIENDLY STATES
TOP 10 LEAST TAX-FRIENDLY STATES
Kiplinger’s Tax Map is a sister project to Kiplinger’s annual Retiree Tax Map—which presents each state’s income taxes on investment income, retirement-plan withdrawals and Social Security benefits, plus a rundown of sales taxes, property taxes and estate and inheritance taxes. For more info, visit: Kiplinger.com
HOW TO BUILD YOUR BLOGGING BUSINESS IN A WEEK
THE YOUNG SHALL TRIUMPH…
When it comes to blogging and social media—leave it to the young to come up with some of the best strategies for successful business usage.
From an early age of 17, Ariana Pierce began creating, living and mentoring with her own incredible experiences and inspirational lifestyle products, blog, and online show. Now 25, she has earned much more experience than the average twenty-something! Ariana Pierce has timeless advice and mentorship to motivate and help people build their fortunes, fame and lifestyles as a young business guru, CEO and motivational speaker. Pierce leads six enormously successful businesses: the successful nail polish company, SuperstarnailLacquer.com, which she launched when she was 17, a thriving online accessories company which she manages, Styleshoppe.com, and is she has been creating a serious buzz with her travel accessories. She now has released her new book, “How to Build Your Blogging Business in a Week”, which offers simple, easy-to-follow steps to make money, grow businesses and sales, and build personal brands.
Whether audiences want to grow businesses, change up their lifestyles or dream fantastic futures, Ariana motivates thousands of business owners, professionals and lifestyle changers to aspire to, build up and really live through her lively, straightforward and actionable recommendations. A much sought-after lifestyle, fashion and brand expert, Ariana continues to inspire and influence her generation and beyond. ArianaPierce.com