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STRIPLVSPOTLIGHT - LANA REISS

LANA REISS
LAS VEGAS MAKEUP ARTIST LAUNCHES “MY LIFT” MAKEOVER CAMPAIGN

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Lana Reiss, YouTube beauty guru also known as VivaGlamLana, highlights HIV/AIDS awareness in her new web series launch last December, while also recognizing World Aids Day locally in Las Vegas. Reiss, with assistance from AFAN, Aid For Aids Nevada, chose several Las Vegas women living with HIV/AIDS to receive a makeover in exchange for sharing their story on camera. Having been in the entertainment industry as both a performer and makeup artist for over ten years, Reiss’s career has been driven largely by the success of her YouTube beauty tutorials.

“The ‘My Life’ series was created with the idea of utilizing YouTube as a tool to raise awareness in a way that has not been done to this point,” Reiss said. “Being that HIV/AIDS awareness is a cause I am passionate about, I wanted to give these women a platform to tell their story. The goal is not only make them feel special and pampered, but also to disbar the negative connotation surrounding HIV and its carriers. If I can make one woman feel pretty or help heighten awareness at all, then I’d consider this project a success.”

Participants in the “My Life” series received a VivaGlam gift bag compliments of MAC makeup and assorted hair care products from the Shag Me Salon. The first webisode was released on December 1st on www.YouTube.com/VivaGlamLana and www.LanaReiss.com. For additional information you can contact Lana at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

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