THE DIRTY SIDE
OF SOCIAL MEDIA IN VEGAS
By Michael J. Lis
Adult entertainers, beach clubs, DJs – and just about anything or anyone else your mind can imagine – uses social media in Las Vegas. It was said that the porn industry was the first to embrace the Internet when it came out. That being said, Vegas is leading the way when it comes to using social media for commerce and communication. Yes, there’s a dirty side of social media in Vegas and you only need to read a little further to find out about it.
Let’s begin with adult entertainers, because they are all over Twitter when it comes to Vegas. Name the venue and you can find adult entertainers tweeting about the great time you can have if you visit their club. Most of these social savvy women are recruiting bachelor parties via tweets. There’s even a Las Vegas Strippers Directory Twitter account (@strippervegas) boasting over 3,000 followers, so if you can recall the stage name of the stripper you were passing $20 bills to the last time you were in Vegas, odds are, you can find them again.
Gentlemen’s Clubs are just as predominant on Twitter as the entertainers. The competition is fierce and the tweets, images and promotions surrounding these clubs are big business. Not only do you have well-known clubs like Spearmint Rhino tweeting, but promoters and major Vegas hotels have joined in on the conversation. Do a quick Twitter search and you will be shocked at the deals you can find on limo services to a club or VIP entrance to one. I guarantee that a better deal is waiting for you on Twitter than on the Strip from one of those famous business card handouts by the locals. Twitter brings it to your fingertips, or should I say, your cell phone.
Most likely you will be hungover the next day, and the best way to cure that hangover is a beach club. What could be better than 500 people with skintight bathing suits dancing the afternoon away? Beach clubs are on the cutting edge when it comes to social media. Sure, Twitter is cool, but Instagram and Vine provide a lot more action when it comes to luring Vegas tourists and locals to the best beach club. Take Encore Beach Club, for example. These guys are posting crazy pictures of the action at this club, but even better than that are the fantastic videos that make you want to grab a taxi and head straight to the club. Vegas beach clubs and Instagram give you a great 360-degree showcase of what’s going on at the club – as I said before, this is in real-time. These beach club social media managers are taking videos as the action is happening, so you know immediately if this is where you want to go to work off your hangover.
Finally, let’s talk DJs. In the past year, Vegas has exploded with A-List DJs like Deadmau5, Tiësto, Swedish House Mafia, and David Guetta. If you love dance music, Vegas has become the capital of it, but if you want to go deeper and really immerse yourself in the the day-to-day routines of these DJs, there’s no better communication tool than social media. You need to do a little searching to find out which social media channel is your DJ’s favorite, but once you do, the access is unreal. Deadmau5 is all over Tumblr, posting personal and backstage concert photos (yet turned over his Twitter to his pr firm). The marketing department at Wynn took things to a new level last year when they launched wynnsocial.com, the social entertainment guide for the Las Vegas dance scene. Don’t take my word for it – go visit the site yourself, and see what you are missing. The clubs, people and talent that make up Vegas have embraced social media. If you live in Vegas or are just visiting, I suggest you look at the channels mentioned and your experience will be second-to-none.
—About the Author
Michael J Lis is an experienced business leader and developer with a track record of starting relationships in some of the world’s greatest companies. He is the founder and thought leader behind SPECK Media: a social media strategy firm in Las Vegas.